Allwyn, a leading multinational lottery operator, took a bold, transformative journey to redefine its identity. Our mission was clear: to craft a narrative that resonates across all brand elements while embedding itself deeply into the company’s culture.
PROJECT OVERVIEW
The logo, featuring bold typography, mirrors Allwyn's unwavering confidence. The symbolic rendition of the letter "A" unveils a key brand asset—the Dot. In this confident transformation, Allwyn asserts its identity with clarity and strength.
Challenge
In our endeavour to encapsulate the essence of Allwyn's mission, we delved into the very roots of its name. "Allwyn," derived from the ancient Anglo-Saxon term for guardian, is a testament to the company's commitment. It embodies a profound mission—to construct a realm of lottery-based entertainment where every participant emerges victorious.
SOLUTIONS / IDEA
The logo, featuring bold typography, mirrors Allwyn's unwavering confidence. The symbolic rendition of the letter "A" unveils a key brand asset—the Dot. In this confident transformation, Allwyn asserts its identity with clarity and strength.
This project wouldn't be possible without the help of these essential guys:
Petr Kroupa, Head of Comms, FLO BX
Marek Pařízek, Design Lead
Václav Krejčí, Creative Lead
Pavel Flégl, Head of FLO BX
Discover how our expertise in crafting powerful narratives and iconic visuals can elevate your brand. Contact us to explore how we can bring your vision to life.
