Behind the Scenes at Dreamforce 2024

Dreamforce 2024 was a remarkable event that blended innovation, technology, and community. Our team was honoured to attend and speak on stage about Salesforce adoption strategies. From groundbreaking updates on AI-driven platforms like #Agentforce to valuable client discussions and personal milestones, this year's Dreamforce was an unforgettable journey filled with learning, networking, and inspiration. Here's a closer look at the key moments that made this experience truly special, written by our Marketing Champion, Ekaterina Obolenskaya.

Attending Dreamforce this year was an incredible experience – and to have the opportunity to speak on stage made it even more memorable! As my first Dreamforce, I was struck by the energy and innovation that filled the space and the deep sense of community. Here are a few key moments and insights I’d like to share:

Speaking at Dreamforce: A Personal Milestone

Being a speaker at Dreamforce was an absolute honour. I had the opportunity to share insights on a critical topic: Maximizing Salesforce Adoption – a subject that resonates with many businesses today. Implementing Salesforce technology goes far beyond simply installing the tool. It requires a holistic approach, focusing on using it effectively, integrating it into daily operations, and adapting work processes to leverage its full potential.

This session was delivered alongside two inspiring leaders, Cyril Louis (CEO, Mavericx) and Iulian Chiriac (CEO, Mekanys). Together, we explored how organisations can ensure successful adoption, and the feedback and engagement from the audience were incredibly rewarding, highlighting just how important this conversation is for Salesforce users and the broader ecosystem.

Ekat from FLO, Cyril from Mavericx & Iulian from Mekanys

Agentforce: Transforming Daily Operations

One of the most exciting trends emerging from Dreamforce was the introduction of #Agentforce. This innovative platform is poised to revolutionise how agents help businesses in their daily operations. With AI becoming more integrated into workflows, Agentforce aims to empower agents to handle tasks more efficiently, reducing mundane activities and enhancing productivity. The hybrid model is the real win – combining human intuition with AI-driven insights to create a seamless operational experience.

The Data Cloud also received major updates, including support for unstructured data like video and audio and new connectors that improve integration across various platforms. These features aim to make real-time data processing faster and more seamless.
The "brain" behind Agentforce, Atlas, is designed to plan, execute, and refine tasks autonomously based on real-time data from Salesforce's Data Cloud. This innovation is expected to make AI more proactive, helping businesses automate workflows faster and more efficiently.
Salesforce is significantly investing in AI, with $1 billion earmarked for AI infrastructure, including new AI Centers in global cities and $50 million for upskilling the AI workforce. This ensures that Salesforce is at the forefront of AI development.

Making Meaningful Connections

My Dreamforce journey wasn’t just about speaking. I met with the Data Cloud Enablement team and connected with globally recognised Marketing Champions, creating special memories with them. We enjoyed every moment, from an escape game before the event to the Community Fun Run at 6 AM. We even had the privilege of savouring breakfast together at the Marketing & Commerce Lodge while watching the keynote.

After the event days, I also had the fantastic opportunity to take a guided tour of the Salesforce Tower in San Francisco as part of a memorable experience for Marketing Champions.

Dreamforce Survival: The Kit That Saved Me

To survive these action-packed days, the Dreamforce Survival Kit gifted me by the incredible Guilda Hilaire proved indispensable. Whether powering through long sessions or staying energised for early morning runs, this kit helped me stay on top of everything!

Client Meetings and Product Future

At Dreamforce, I met with one of our valued clients. We discussed the trends showcased at the event and how they could be applied to their specific needs. We dove deep into the future of products like Agentforce, exploring their potential to reshape daily business functions and elevate customer experience. These conversations are vital as we deliver solutions that push boundaries and drive transformation.

Building a Strong Community: The Heart of Dreamforce

What truly stood out about Dreamforce is how much it is about connecting with people. From attending sessions to spontaneous hallway conversations, community and collaboration were everywhere. I spent much time with fellow attendees, sharing ideas, learning from their experiences, and strengthening relationships. Dreamforce is more than technology – it’s about building a network supporting innovation long after the event.

Exploring the Future of Innovation

Beyond the networking and sessions, Dreamforce left me with a profound sense of where the future of Salesforce and the broader tech ecosystem is headed. AI is no longer a distant concept – it’s embedded in the tools and platforms we use daily. But alongside this, the human element remains critical. As we adopt new technologies, we must ensure they complement human expertise, not replace it.

Dreamfest: A Night to Remember

Capping off an incredible week, we attended Dreamfest, where we were treated to unforgettable performances by Pink and Imagine Dragons. It was the perfect way to unwind and celebrate after an inspiring week of learning and connection!

Final Thoughts: A Memorable Journey

Dreamforce 2024 wasn’t just an event but an immersive experience that brought together technology, community, and innovation. I left feeling more inspired than ever and can’t wait to apply the knowledge and connections I’ve gained to our work.

Author: Ekaterina Obolenskaya