Red Bull Dance Your Style, a unique dance duel concept, has captivated audiences since its inception. This event, known for its electrifying performances and audience-driven voting system, brings together the best dancers from across the Czech Republic.
Porsche, a renowned luxury car manufacturer, has been an icon of innovation and style for decades. Porsche aims to resonate with the younger generation by partnering with dynamic brands like Red Bull through engaging and original events.
SOLUTION
To elevate this year's Red Bull Dance Your Style event in Prague, FLO collaborated closely with Red Bull and Porsche to create an unforgettable experience:
A Porsche Taycan was spectacularly suspended over the crowd, serving as a visually stunning centrepiece that captivated attendees throughout the day.
Emphasising Red Bull’s unique approach, the event allowed the audience to determine winners using two-coloured cards, profoundly integrating them into the experience.
An LED screen installed under the levitating Taycan projected a unique audiovisual show, enhancing the music program and displaying real-time updates on the dance battles.
3.5
thousand people attended the event
16
dancers sweated their shirts
1
Porsche Taycan overseed it from the air
OUTCOMES
The event attracted over 3,500 people, surpassing initial expectations of 1,500 attendees.
The bold and innovative display of the Porsche Taycan, alongside interactive dance duels, showcased Porsche’s commitment to modernity and youth culture.
The unique voting system empowered the audience, making them an integral part of the event and ensuring high engagement.
Red Bull praised the event’s success, highlighting the exceptional turnout and memorable performances by the dancers.
“Working with a bold brand like Red Bull requires a bold idea. And a suspended Taycan above a crowd of thousands met all the requirements."
Pavel Flégl, Head of FLO BX
This project wouldn't be possible without the help of these very important guys:
Pavel Flégl, Head of BX
Václav Krejčí, Creative Lead
Lucie Coufalová, Client Success Manager
Martin Březina, Ideamaker/Copywriter
Contact us today to explore how we can help drive your brand forward.
