Experience Design: Three Days. Four Experiences. One Story.
We structured the programme around four core themes, designed to engage different communities while maintaining a cohesive narrative thread:
Day 1 – Brand & Clients
The official unveiling. Clients, partners, and the media were introduced to the Macan through a curated journey, including a live music show that incorporated the sounds of the vehicle itself.
Day 2 – Business & Tech
In partnership with CzechCrunch, we hosted a morning business session featuring innovation leaders, followed by an evening focused on contemporary art, design and culture, in collaboration with The Mag.
Artists interpreted the Macan through media—from fashion and jewellery to 3D animation and sound design—blurring the line between product and artefact.
Day 3 – Empowerment & Wellbeing
The final session shifted to a wellness-inspired programme curated for women in business and fashion. The gallery became a space for movement, confidence, and reflection, demonstrating how Porsche’s world could resonate far beyond engineering.
On the third day, we also opened the doors to the public, inviting new audiences to enter the experience and explore the space for themselves.