FLO to Lead Local Creative Communications for Samsung Display Solutions in the Czech Republic and Slovakia

Samsung, a world-leading manufacturer of display panels that continues to set trends in visual technology, sees its displays widely used in various applications, from Samsung Odyssey gaming monitors and Samsung ViewFinity professional monitors to mobile devices and large-format screens in public spaces. In the latter segment, Samsung Display Solutions established a dominant presence at the Václav Havel Airport in Prague, where Samsung displays are now used exclusively.

As part of the partnership, FLO BX will take full responsibility for the brand experience of Samsung Display Solutions in the Czech and Slovak markets. FLO will produce creative content for digital channels such as social media and online campaigns, while also enhancing the brand’s offline presence – from merchandising through events to product launches. David Bárta will take on the role of Content Lead for the Samsung Display account, supported by his team.

“This collaboration with Samsung Displays is a major milestone for us. It expands our current client portfolio with a global leader active in both B2C and B2B segments. At the same time, it’s a great opportunity for us to bring our creative perspective and experience into a technological field that is new to us, and to help shape the future of visual technologies,” says David Bárta from FLO BX.

For Samsung Display Solutions, this partnership marks a key step in strengthening its position in the local market. “We were looking for a partner who not only understands our brand but can also firmly establish it in the Czech and Slovak markets. FLO impressed us with its creative approach and expertise, and I believe this collaboration will bring excellent results. I’m personally very much looking forward to it,” says Dominik Dlouhý, Marketing Specialist CEED at Samsung Electronics Czech and Slovak.