FLO BX is now taking care of the brand and strategic communication of Porsche in the Czech Republic

The tender, which ended in mid-April this year, was launched by Porsche Czech Republic and Porsche Inter Auto at the end of 2023. "The FLO BX team, first of all, convinced us that for them Porsche is not just a client - but a brand they live," comments cooperation Petra Klosová, marketing director of Porsche Inter Auto. "At the same time, we thoroughly verified that they can think strategically and creatively. This will be necessary because, during this year, we will have several significant events, such as the launch of the second generation of the model, The Taycan, the introduction of the second all-electric Porsche Macan, the facelifted version of the legendary 911 or the first official community Porsche Festival, which will take place at the Brno circuit, which aims to connect car owners with fans of the brand."

Working with the community, synergistic collaborations and activating new target groups are written in the iconic car company's DNA. The nearest upcoming event is an event called Analog Affair on May 25. This is being prepared by the automotive platform Speed Dates, which regularly organises lifestyle gatherings, connecting iconic cars, their owners, primarily from the creative sphere, and art - whose partner is Porsche. In addition to the gathering of Porsche cars, the Analog Affair event will also, for the first time in the Czech Republic, present the work of one of the most famous photographers in the Porsche brand community, the Belgian Bart Kuykens, who will be personally present at the event.

The FLO BX team is behind the whole concept of Speed Dates. The natural connection between Speed Dates and the Porsche brand also led to the creation of the pilot project "Never Out of Fashion" to celebrate the 60 years of the 911 model, published at the end of last year.

"The idea of the campaign was the timelessness of the silhouette of the 911 model, which we contrasted with one of the most dynamically transforming industries - the fashion world. We teamed up with four contemporary designers whose work is inspired by different decades and paired their collections with four groundbreaking generations of 911 cars. This resulted in a fashion editorial published in Esquire magazine, an online campaign and an event where visitors enjoyed several art installations, and mainly four fashion shows," explains Pavel Flégl, founder of Speed Dates and Head of Brand Experience in the FLO group.

FLO BX is now one of the agencies available to Porsche Czech Republic and Porsche Inter Auto. FLO BX will mainly handle brand, strategic, and creative communication but will also provide brand activations or, for example, social media management. The team pays great attention to the development of communication through the Instagram profile @porsche_cesko. "We will mainly focus on the growth of a healthy follower base and high engagement," comments Václav Krejčí, co-founder of Speed Dates and Creative Lead at FLO BX. "In the future, we plan to focus on the creation of local content, on the one hand, through cooperation with the talented creators and photographers we have in the Czech Republic, as well as the fan base itself and the development of the community."

"Porsche is a brand that has fascinated me since childhood. Cooperation with this brand is a huge challenge for us. Given its history and legacy, we approach each project with a certain amount of responsibility and humility. Porsche is an iconic brand, and we are proud to be part of its story now," concludes Flégl.