Think of Formula 1: speed, thrill, ambition, adrenaline. But did you know females can compete? F1 legend David Coulthard and Czech Entrepreneur Karel Komarek founded More than Equal to find the first female F1 champion and break barriers. It's a global initiative to close the performance gap for women in motorsport through research, talent identification, and driver development.
PROJECT OVERVIEW
More than Equal partnered with FLO to create a Brand Identity, Website, and Social media campaigns to drive awareness and make actionable change, culminating with a landmark launch event at Silverstone Race Track.
CHALLENGE
More than Equal partnered with FLO to create a Brand Identity, Website, and Social media campaigns to drive awareness and make actionable change, culminating with a landmark launch event at Silverstone Race Track.
SOLUTIONS & RESULTS
More than Equal partnered with FLO to create a Brand Identity, Website, and Social media campaigns to drive awareness and make actionable change, culminating with a landmark launch event at Silverstone Race Track.
This project wouldn't be possible without the help of these essential guys:
Petr Kroupa, Head of Comms, FLO BX
Marek Pařízek, Design Lead
Václav Krejčí, Creative Lead
Pavel Flégl, Head of FLO BX
Discover how we can help you create an inspiring identity and drive meaningful change. Contact us to explore how we can bring your vision to life.
