First launched in September 1964, the Porsche 911 is a timeless symbol of high-performance engineering, maintaining its original spirit through continuous evolution. To honour this legendary model's 60-year legacy, we crafted an exclusive event, marking a pivotal milestone in Porsche's storied history.
CHALLENGE
Trends change. The taste for colour, shape, tunes and especially fashion changes yearly. But some trends, usually the most desirable ones, last much longer. And only the iconic ones are IN forever. Like Porsche 911. But how do you celebrate a legend as big as the 911?
SOLUTIONS
To celebrate the timeless spirit of the 911, we decided to connect with four local fashion designers, tracing fashion evolution through the production years of the 911 generations. Each designer crafted a unique style, creating collections that complemented the cars' historical styling and aura. In collaboration with Esquire Czech, we conducted a photo and video shoot, generating content for online communication (SoMe, PR) and on-site display during the event. Primarily serving as a fashion venue, the event featured a catwalk showcasing each collection, culminating with the respective 911 generation.
This project wouldn't be possible without the help of these essential guys:
Petr Kroupa, Head of Comms, FLO BX
Marek Pařízek, Design Lead
Václav Krejčí, Creative Lead
Pavel Flégl, Head of FLO BX
Discover how we blend heritage with innovation to bring your story to life. Contact us to create an unforgettable experience for your brand.
